Dedicated to creating and supporting
community-based initiatives.

Initiatives

We focus on education, youth programs, and partnerships, while advocating on issues like food insecurity and economic equity. We support communities through holiday initiatives, disaster relief, and ongoing philanthropic efforts at home and abroad.

M.A.D.E. Curriculum

The Foundation is proud to introduce a brand-new, human-centered curriculum designed to equip participants with the knowledge, skills, and tools to make a meaningful impact. This curriculum fosters holistic wellness, social and emotional well-being, and personal growth.

Key Learning Modules:

  • The M.A.D.E. Print – Laying the foundation for wellness and personal development.
  • The M.A.D.E. W.A.Y. – Guiding participants toward purposeful action and growth.
  • M.A.D.E. to be G.R.E.A.T. – Encouraging excellence in all areas of life.
  • MADE to M.E.N.T.O.R. – Providing guidance on influence, impact, and mentorship. In addition to these modules, the curriculum offers a variety of tools and resources to support individuals and organizations throughout their M.A.D.E. journey.

Programs

  • Athletic Development – Building strong fundamentals and advanced skills to help athletes reach their full potential.
  • Clinics – Offering focused training sessions designed to sharpen specific skills in a supportive environment.
  • Educational Support – Providing tutoring and academic resources to ensure success in the classroom.
  • Reading Rally – Inspiring a love for reading while strengthening literacy skills for lifelong learning.
  • Life Skills & Personal Development – Teaching essential skills that prepare students for success beyond sports.
  • Community Engagement – Connecting youth with service opportunities that build character and unity.
  • Health & Wellness – Promoting healthy habits, nutrition, and mental well-being for a balanced lifestyle.

Community Involvement

The M.A.D.E. Sports Foundation is dedicated to spreading kindness and giving back to communities both locally and nationally. Our initiatives span education, youth and sports programs, disaster relief, food insecurity, homelessness, holiday support, and human services. Through volunteer programs, strategic partnerships, and philanthropic efforts, we strive to uplift families, inspire children, and create meaningful, lasting impact across the country.

Our Past Community Impact

Disaster Relief & Crisis Support

Providing assistance and resources during times of crisis:

  • Hurricane Matthew: Offered nourishment to community members without stable housing and low-income families in Tarboro, NC
  • COVID-19 Relief: Partnered with Beyond Meat and Hungry to support and feed frontline workers and communities nationwide.

Improving reading skills and inspiring a love of learning:

  • Read With Malcolm: Todd Gurley served as Literacy Ambassador, bringing thousands of books to children in inner-city schools.
  • Schools Supported: Martin Millennium Academy, Tarboro High School, Stocks Elementary, Princeville Montessori, Pro Football Hall of Fame Academy / Congregation Jewish Learning Experience (Vegas).
  • Book Bag Giveaways: Tarboro, NC & Watts, CA.
  • Book Donations: Worthington Elementary and other schools through special events.

Engaging youth through camps, events, and resources:

  • Pro Camps Youth Camps (2016–2020): Los Angeles, Tarboro, Japan, and Guam.
  • Youth Camp Support – Oregon: Provided in-kind apparel donations and program support.
  • Dicks Sporting Goods Shopping Spree: Provided resources and experiences for youth.
  • Sports Academy: 30 day fitness challenge Tarboro High School, North Carolina

Supporting families during back-to-school, holiday seasons, and times of need:

  • Pay-Away the Layaway: Helped families pay off layaway balances for toys, clothing, and school supplies.
  • Thanksgiving Turkey Giveaway: Partnered with local organizations to provide food and essentials.
  • Tarboro Community Outreach (TCO): Supported families in Edgecombe County, NC, with shelter, food, clothing, and volunteer-driven events.
  • Hosted a Christian Louboutin Charity Event.
  • Supported DeAndre Hopkins & SMOOOTH Inc Foundation.
  • ROC Nation Involvement: Advanced movie screenings, football clinics, and Men of Courage Program in LA (supporting Big Sean).
  • Shawn Carter Foundation National Scholarship: M.A.D.E. collaborated to empower students in advancing their education and becoming future leaders.
  • Taste of the Rams 2017: Todd partnered with the Los Angeles Rams and the LA Regional Food Bank to help provide over 68 million pounds of food, resulting in more than 57 million meals for those facing hunger.
  • Pay Away the Layaway 2018: Atlanta, GA & Tarboro, NC

Collaborating with both national and local organizations to maximize community impact:

Pizza Hut, Book-It Reading, Walmart, Uninterrupted (2019), Heart of Surprise (Tarboro, NC), End Zone Sports (NC), Nike, Sprayground, Gatorade.

Supporting teammates’ philanthropic initiatives and helping raise millions for communities across the country.